Chewy

Art Director

Key lead for developing e-commerce brand Chewy’s digital creative across online ads, social channels, web content and internal materials.

• Executed seamless project management within all stages of production, including ideation, pitching to key stakeholders, partnering with content creators and guiding projects through delivery.

• Provided creative direction to other collaborators within the company, with decision-making based on performance data, trends and brand direction.

• Partnered cross-functionally to build consensus and ensure projects meet milestones, deadlines, and budget requirements.

• Monitored trends across varying platforms to bring never-before-seen themes and concepts to the Chewy stage across a variety of verticals such as healthcare, private label, and talent acquisition.

• Produced innovative original content and led development of content creation processes for Chewy’s new TikTok channel.

• Key Achievements

  • Directed healthcare content that was a Shorty Award finalist (2020, Pets and Animals).

  • Work featured by Curated by Facebook for best-in-class Instagram Stories content, yielding a 73% retention rate.

  • Developed and executed original content for Chewy’s social accounts that helped drive new sales of $2.14 billion in one quarter.

BicMedia

Director of Photography / Creative Strategist

As the first director of photography and creative strategist at BicMedia, I developed smart, compelling and award- winning content that went beyond client KPIs.

• Acting director of photography for notable clients, including Hallmark, Discovery Channel, Missouri Lottery, and Mazuma, among others.

• Oversaw development and pitching of original creative to new business opportunities.

• Led planning and execution of Discovery Channel’s Shark Week TV spot, garnering nearly 700 million TV impressions with an attention score of 94.26, and an attention index of 123 – 23% fewer interruptions than average. Content was then featured on Walmart’s social channels.

• Created proprietary virtual-reality rig for use in Kenya to shoot first-of-its-kind VR content for Hallmark. Resulted in positive press coverage on Fast Company, Good Morning America and Hallmark Channel.

• Oversaw scope of more than $300K in photography equipment and acted as in-house expert on the constantly evolving video production space, advising both clients and the agency.

• Consistently found ways to “scrappily” create content for clients with lower budgets, allowing them the content they can afford without sacrificing quality.

  • Drastically reduced the need for contractors by bringing most production in-house.

Centerline

Director of Photography

Ever create a snowy set in the middle of a North Carolina summer? I have. As Centerline Digital’s in-house director of photography and production specialist, I worked with big-name clients like Lowe’s, IBM and Citrix to create valuable content still in heavy rotation years later.

• Conceived and executed new, innovative content formats as a go-to leader on set – often acting as producer, director, gaffer and even audio technician.

• Developed processes for management of production assets, in addition to daily management of agency-wide production schedule.

• Decreased overhead and increased content consistency by allowing the agency to keep most production in- house.

News 14

Photographer / Field Technician

You know the journalists who jump into the path of storms or hectic courtrooms to get the story? That was me. With strict deadlines and high-stress situations, my breaking news experience makes today’s tough clients feel like a breeze.

• Shot and edited news video using both linear and nonlinear editing systems.

• Covered live news, press conferences, sporting events and breaking stories.

• Worked as a one-man band, performing all interviews and gathering information to tell the story.