Chewy
Organic Social Content | Paid Social Content | Original Youtube Series | Internal/HR | MAI | Display Ads | TikTok Strategy | PDP Assets
During my time at Chewy, I lead a wide range of exciting and challenging projects for a variety of applications. I’ve developed and owned multiple original content series for Youtube, built our approach to instructional videos, generated PDP content, executed and iterated paid digital ads, and lead the creative process for most social content. Over the past year I have worked heavily on building Chewy’s TikTok account, owning the creative ideation and execution of both paid and organic assets.
Directed healthcare content that was a Shorty Award finalist (2021, Pets and Animals).
Webby Award Honoree with #ChewyChattyPets Hashtag Challenge on TikTok (2022, Best Use of Social Media)
Work featured by Curated by Facebook for best-in-class Instagram Stories content, yielding a 73% retention rate.
Developed and executed original content for Chewy’s social accounts that helped drive new sales of $2.14 billion in one quarter.
