MRI Global in 90 Seconds

Concept, Copy Writer, Art Director, Director of Photography

Client: MRI Global Agency: Bic Media

When this international research firm approached us for a video, they had some unique boxes to check. The goal was to succinctly convey what the firm does (a challenge in its own right given the breadth of their work and how much of it is classified) in a video that they could use on their website, social channels, and in the office. The intended audience included “children taking a tour on a field trip” to “potential hires” and “incoming board members.”